Designed for achieving specific goals; landing pages are standalone web pages, and they are an utterly vital part of inbound marketing. What sets them apart from the rest of your website is the kind of benefits they offer. Landing pages are, without a doubt, one of the most significant lead generation and marketing tools for inbound marketers.
It’s hard to persuade visitors to take action such as to buy a product, subscribe to an online magazine, participate in an online survey, or download a PDF without incorporating high-converting landing pages in your inbound marketing strategy.
High-performing landing pages are not only essential for persuading visitors to take the necessary action, but they are also vital for supporting your business goals, generating data and insights, boosting paid search campaigns, enhancing credibility, and raising brand awareness.
For designing high-converting landing pages, you need to rely on professionals who have years of experience. They are well aware of what makes a great landing page, so they will never make silly mistakes that can affect the performance of your landing pages. They will build effective landing pages strategy for achieving your inbound marketing goals.
Here are the elements of a high-performing landing page.
A CTA Button That Stands Out
Your call-to-action button should stand out from the rest of the elements on your landing page; otherwise, you won’t be able to achieve your purpose. If your landing page has too many links, chances are, your CTA button won’t be able to grab the attention of the visitors. And on top of that, if your CTA is too generic, it won’t be able to make the kind of impact it should on the visitors even if they end up noticing it.
So, the first suggestion is to avoid adding too many links on your landing page, and the second one is to use a compelling call-to-action that can guide your visitors in terms of what they should do next.
Also, use the right color on your CTA button. You might be thinking, what’s the right color. Use a color from your style guide (if you don’t have a style guide – make one), which stands in clear contrast to the rest of the content.
Apart from that, make sure that you do not add the CTA at the bottom of your landing page because not everyone who ends up landing on it will read the whole page. If visitors do not find your landing page attractive or informative, chances are they will end up leaving it quickly. So the best thing that you can do is to add the CTA in the first visible sections of the page to reap maximum benefits.
A Headline That Communicates Your Purpose
Having an attention-grabbing headline that communicates your purpose is one of the most significant elements of a high-converting landing page.
A good headline has the potential to convert a confused visitor (who is not sure about whether they want to buy the product in question or not) into a buyer. However, that’s possible only if the headline clearly communicates the value of your offer to the visitor. If you are selling a product, then your headline should be able to communicate clearly the value or benefits the visitor will gain.
The images that you add on your landing page shouldn’t only be attractive, but they should also offer the necessary information to visitors. For example, if you have designed a landing page for selling a sleeper sofa, then you should upload images that give a significant idea to the visitors about its material, quality, size, and color. Although it’s true that you will be incorporating all of that information separately on your landing page, having a well-clicked image that talks volumes about the product will have a way too more impact on the buying decision of the visitors.
You should also include an informative video on your landing page because videos have way more potential to draw the attention of the visitors when compared to images and texts. For example, if you have designed a landing page to sell an eBook, you can create a small video that talks about what exactly are you trying to say in your book or why your book is more valuable than rest of the similar books in the market.
Since more people like watching videos when compared to reading texts, it’s better you use them in your landing page to increase the conversion rate.
Having authentic customer testimonials can play a vital role in enhancing your conversion rate. They not only support your credibility but also help visitors gather that much-needed confidence to trust your products.
Lastly, make sure you have a style guide, which you follow strictly in your landing page design. This is a must for any professional landing page.