Today, businesses have lots of options where and how to market themselves. But deciding on a budget and channel for advertising can be tough for a small business owner as he has limited time and resources.
For instance, social media may be a free channel for advertising, but it may be time-consuming, just as it is with blogging. On the other hand, print and digital advertising may be expensive. Thus, small business owners will have different options to seek from companies starting an online marketing business.
So, which online marketing channels are best for small businesses? Following are some tips for best online marketing:
This remains one of the best options for marketing a small business. Offer your clients nonsales, informative content which you can frame on your blog, promote socially and offer to other networks. You can promote yourself as an expert in your niche.
By blogging at least twice a week, you can improve the visibility of your site on search engines. In case your blogs include a call-to-action, you can even garner leads and conversions through your blog. Guest blogging is particularly useful. Relevant guest blogs with useful content can widen your reach and improve links to your website.
Exploit Social Media
Social media is an idea whose time has exploded. It produces almost double the marketing leads of direct mail, telemarketing, and trade shows. Since social media is so vast, you must focus your efforts on one or two. Select the platform which your customers and industry leaders engage with the most. After setting up accounts, engage with stakeholders on a regular basis.
- Facebook: It is one of the best marketing tools for a small business. Millions of people are active on Facebook thus offering many opportunities for sharing and liking your content. It is especially useful for local advertising. Time-based targeting of useful customers is also possible.
- Pinterest and Instagram: You can promote your business via images in these two social media sites, especially if you have a large customer base among the demographic of women of ages 18 to 65, who frequent these.
It is a great online marketing tool but must not be used in a silo. Ensure that you integrate e-mail marketing campaigns with other channels of marketing for gaining maximum impact. For instance, if you are running a Facebook contest, enhance the number of participants by notifying a list of e-mail subscribers. If you are conducting a deal, send a reminder by e-mail. Notify relevant customers in case you are starting an online marketing business.
Call Tracking and Analytics
You can’t improve on what you cannot measure. Analytics provides an incredible amount of tremendously useful data like what is the location of your website users, how long do they stay on the site and what do they do on the site. Google Analytics is free and pretty useful. Experts recommend that you track every lead that is generated by your website.
Exploit Local Directories
There are several online local directories, which are totally free. You need not and must not pay for all your listings. Start with free listings and proceed from there.
Check Out Competition
Visit websites of your competitors. Conduct online searches for keywords related to your business. Observe what others in your verticals are saying and doing. This is a great source for ideas and a way to evaluate online marketing efforts of your own company.
These are some top tips for online marketing of a small business.