Social Media marketing is everywhere nowadays. There is no successful business in today’s time that does not have an online presence and does not use social media as its essential marketing platform. Be it a small local business or an established business. Nowadays every business wants to join the club of getting into the online way of marketing their business because it has proven itself to be very effective and efficient in terms of bringing conversion and favorable results. However, there are certain common mistakes that marketers often make while marketing the business on social media.
Not focusing on the needs and aspirations of the customers:
One of the critical things of the inbound methodology according to digital marketing agencies in Pakistan and other parts of the world is creating buyer personas. But a number of marketers fail to get it right. It is very essential to create the persona of buyer based on the existing customers and likewise incorporating the same aspirations and then creating products and services according to it. The issue is that most of the marketers of this time do not set their aspirations on their customers buying personas.
The solution to this is that the marketing team should find out the exact information and buying pattern and preferences of their customer base. You should know what the customers are spending their money on and what is that they are dedicating their research to. However, if you are yet to establish a customer base and you are starting from the beginning, the trick is to look at the competitors around and ask the new batch of customers to fill a survey.
Failing to track the ROI
Some marketers base the success of their marketing success on short-term targets, while some others look at the annual budgetary expenditure. However, it is necessary to track down the ROI and analyze all the bits of your entire marketing campaign from the beginning to the end.
The solution to this issue is that you can use helpful tools like HubSpot and Google Analytics removes the hurdle from the way. You can also keep a track of the lead generations, the keyword, from conversions and more. Using these tools you can easily track where you need to improve your strategy, you’ll see precisely where you have to enhance and can set yourself long-term objectives dependent on the outcomes. From that point, you can work out the money related expense of activities, for example, content creation, computerized PR and email marketing etc.
If you need to stop making these flaws at your end that could potentially hurt your brand’s image, then you need to get the services of a leading social media agency in Pakistan that could ease your pain in this domain.